Sales & Business Development (B2B)
Marketing & Ad Agencies: real opportunities from recent company news
kelvy reads company news and scores each event against the services a Marketing & Ad Agencies practice sells. These are real events from a sample of public companies, scored 4 or 5 out of 5.
- 5Apple Inc.· Consumer Electronics7 days ago
Apple Releases Test Build of Redesigned Siri AI Ahead of iPhone 18 Launch
Apple released a test version of its redesigned Siri AI before the iPhone 18 goes on sale this week. At a product event at Apple Park in Cupertino, California, on Sept. 9, 2026, Apple also unveiled its first foldable smartphone, the iPhone Duo, with CEO John Ternus presenting.
Agency of Record (AOR) Pitch
Apple marketing must align launch messaging across redesigned Siri and the iPhone Duo
Apple must communicate the value of redesigned Siri while introducing an unfamiliar foldable form factor to consumers.
- 5Apple Inc.· Consumer Electronics7 days ago
Apple Unveils iPhone Duo, Its First Foldable Smartphone, at 'Surprise and Shine' Event
Apple Inc. hosted its "Surprise and Shine" launch event on Sept. 9, headlined by the iPhone Duo, the company's first foldable smartphone. The launch was described as one of Apple's most significant hardware launches in recent years, though the source also notes a complicated outlook.
Agency of Record (AOR) Pitch
Marketing must clarify the iPhone Duo's role in Apple's lineup and communicate its new foldable form factor
Apple must explain a new product category to customers while distinguishing the iPhone Duo within its existing lineup.
- 4Salesforce, Inc.· Software - Application14 days ago
Salesforce to Drop Agentforce Branding From Some Top Products Ahead of Dreamforce
Salesforce is removing the word “Agentforce” from the names of some of its top products ahead of its annual Dreamforce customer conference next week. The source did not specify which products are affected or provide a reason for the branding change.
Agency of Record (AOR) Pitch
Salesforce must align product naming and customer messaging before Dreamforce
Changing names across top products puts pressure on Salesforce to keep brand and customer communications consistent.